Hey 👋 I'm Landon.
I advise early-stage startups on growth, marketing, and ops because it's all fun and games until a Series B.
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Spotlight market savvy, startup originality, and dynamic team synergy.
You are not required to have one as a startup, but it can be a difference-maker if you do.
Too many founders try to "build the car" when, in reality, their users would simply love a skateboard.
I have bad news: Your idea isn’t as unique you might think. I have good news: Ideas matter much less than the execution.
People are best at solving problems they experience, meaning that their first users are like them.
This uncomfortably narrow scope keeps you on a specific heading, enabling your learnings to compound.